Reasons for plain text:
- Easier to verify data accuracy. (Can be helpful when having sending errors)
- Disposable sending account and you lost/forgot the password. (Bad reason, but one nonetheless)
This clearly won't protect you from someone who gets access to your database, but it is a good first step. To protect the database, you could encrypt with a seed, but if the attacker was able to find the seed, you're still out of luck.